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Friday, February 20, 2009

Do It Yourself - The IKEA Way

I must say, that I am quite an avid supporter of IKEA's products. Almost all the furniture in my house will bear the IKEA logo one way or another. Though some of the furniture, unfortunately are not long lasting and up being expired early that I would have like it but the feeling of having the freedom to fix up your own furniture to make it a masterpiece that you can proudly say, "Hei I make that! " is priceless.

Some of my relatives would disagree with me though and assiciated IKEA products with the acroynms "Buy and Throw Away". But nevertheless, there are still some of the furniture which have been faithfully serving my needs for almost half a decade now.

But with the economy meltdown, all industries are looking at ways and means to diversify their products and to create a niche at the global market. They will need to be innovative in the way they run their business and market their products. Just recently IKEA has announced plans that they will be diversify their product lines not only to include furniture and households but ........... hold your breath........ automobile.

And to assure the public how easy it is to assemble your own car, they have the first 'Do-IT-Yourself" car already prepared and ready to be in the shelf at a IKEA warehouse near to you. You do not believe me.. see for yourself.

and to assure buyers out there that it is as easy as A-B-C the only tool that you will need to fix your own car is an instruction booklet to guide you which part goes where and a simple tool

I cannot wait to see the line up of cars available for purchase in the 2010 catalogue. Hopefully there is a convertible somewhere in there.

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